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profitism
| Lifestyle improvementism actually sounds nice. Profitism is more accurate, make as much money as possible to be able to throw it into a room and let it stink there unused for eternity
| No. There already enough euphemisms for capitalism, e.g. free or even social market.
Only "profitism" disguises the circumstance that not everyone is driven by profit and not everyone has the same chances to do so. The capital (=production means) owners (=capitalists) decide how to make the profit and how much workers get from it. That's why unions are important.
In reality many people have to loose life quality for the lifestyle improvement of a few.
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| capitalism isn't such a stupid name. we should just call it what it is: profitism, or even more retarded but better: lifestyle improvementism.